Combining two of the most effective big fish baits into one premium package, the Booyah Zell Rowland Prank Cranking Popper delivers a revolutionary action that fish can't resist. Part squarebill, part popper, the Booyah Zell Rowland Prank Cranking Popper blurs the line between the two tactics, catering to the mood and reactiveness of fish. To complimetnt his new bait, Zell has teamed-up with Impulse Rods to develop a signature series of rods that cater to his two favorite techniques - topwaters and spinnerbaits. Make sure to keep it locked-in to the Tackle Warehouse VLOG to get more exclusive content, big fish footage, and the best products at the best prices.