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Worth Company

The Worth Company is the leading original equipment manufacturer (OEM) of high quality fishing lure components in bulk quantities. We are proud to be a family owned and operated American manufacturer, located in Stevens Point, Wisconsin. All of our OEM fishing component products are designed and produced in bulk under one roof, ensuring the highest quality at the lowest price.
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12 Days of Savings
12 Days of Savings
Up to 50% Off Select Rods & Rod Accessories
Up to 50% Off Select Rods & Rod Accessories Shop Now!
Up to 75% Off Select Soft Swimbaits & Spinnerbaits
Up to 75% Off Select Soft Swimbaits & Spinnerbaits Shop Now!
Up to 70% Off Select Soft Baits
Up to 70% Off Select Soft Baits Shop Now!
Up to 50% Off Select Line & Line Accessories
Up to 50% Off Select Line & Line Accessories Shop Now!
Up to 90% Off Select Terminal Tackle
Up to 90% Off Select Terminal Tackle Shop Now
Up to 71% Off Select Hard Baits
Up to 71% Off Select Hard Baits Shop Now
Up to 75% Off Select Jigs & Jigheads
Up to 75% Off Select Jigs & Jigheads Shop Now
Up to 66% Off Select Reels, Apparel & Storage
Up to 66% Off Select Reels, Apparel & Storage Shop Now
Up to 83% Off Select Topwater, Hard Swimbaits & Frogs
Up to 83% Off Select Topwater, Hard Swimbaits & Frogs Shop Now
Up to 86% Off Select Soft Baits
Up to 86% Off Select Soft Baits Shop Now
Extra 20% Off Already-Discounted Items
Extra 20% Off Already-Discounted Items Shop Now
Free Lobina Rico Blem with Orders Over $50
Free Lobina Rico Blem with Orders Over $50