The reason why reds are so effective has often been debated among anglers. The only thing we can all agree on is that they work. Many anglers believe bass key in on reds because the time frame coincides with the molting season for crawfish, some claim bass can see red pigments better, and others would argue that bright reds are simply easier for them to track in dirty water. While there are many theories on why using red is so effective during the pre-spawn, all that matters is that fish love to eat red throughout the Country during the months leading up to the spawn. Shop the hottest red lures below!