Reel Grip

In 2005 the concept for comfortable and flexible reel handle grips was an innovative idea of Mark Shull, an avid Bass Angler and rubber industry veteran. A partnership was developed with Dan Broadbent and Angelo Savakis, also rubber industry veterans and amateur anglers, to develop and market Reel Grips. That same year Reel Grip introduced the original grip at the Bassmaster Classic in Pittsburgh, Pennsylvania, by providing sample grips to all participants and many of the spectators in attendance. During the following ten years Reel Grip has experienced steady growth by continuously developing new products and making improvements to existing products.