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Optimum Baits

Optimum Bait Company has been a leader in swimbait design since 1996. Optimum was one of the first companies to release a swimbait with an internal weight in the head, but that is only one of their many innovations. Using CAD machinery, the company has branched out not only within the swimbait market, but also into other genres - one such development was Furbit the Frog and the Poppin' Furbit, which were chosen as the best new soft lure by the American Sportfishing Association at ICAST in 2006. While Optimum is based in Southern California, where swimbaits got their start, their lures have gained a strong foothold throughout the US as well as in overseas markets.
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Optimum Baits
Optimum Victory Tail Soft Jerkbait
14 Colors
Optimum Victory Tail Soft Jerkbait
$7.50
20% Off Black Friday Sale
5.0
1 Review
Optimum Boom Boom Weedless Swimbait
24 Colors
Optimum Boom Boom Weedless Swimbait
$10.99 - $12.99
Video
Optimum Opti Shad Swimbait
14 Colors
Optimum Opti Shad Swimbait
$3.97 - $7.50
Video
Optimum Baby Line Thru Swimbait
4 Colors
Optimum Baby Line Thru Swimbait
$6.50 - $9.25
Optimum Boom Boom Line Thru Swimbait
15 Colors
Optimum Boom Boom Line Thru Swimbait
$10.99 - $12.99
5.0
1 Review
Video
Optimum Boom Boom Rigged Swimbait 6"
9 Colors
Optimum Boom Boom Rigged Swimbait 6"
$7.97 - $11.99
Video
Optimum Butch Brown Gen II Thumper Tail Swimbait
Optimum Butch Brown Gen II Thumper Tail Swimbait
$40.00
Video
Optimum Furbit Hollow Body Frog 3.25"
11 Colors
Optimum Furbit Hollow Body Frog 3.25"
$9.97 - $13.00
20% Off Black Friday Sale
Optimum Poppin' Furbit Hollow Body Popping Frog 3"
10 Colors
Optimum Poppin' Furbit Hollow Body Popping Frog 3"
$9.47 - $13.00
20% Off Black Friday Sale

Optimum Baits Fishing Hooks, Weights & Terminal Tackle
Optimum Diamond Heads
Clearance-33%
Optimum Diamond Heads
$3.97$5.99*

Optimum Baits Fishing Apparel
Optimum Butch Brown Swimbait 24/7 Short Sleeve Shirt
Optimum Butch Brown Swimbait 24/7 Short Sleeve Shirt
$17.99 - $20.00
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20% Off Black Friday Sale*
20% Off Black Friday Sale* Shop Now!
20% Off Rods*
20% Off Rods* Shop Now
20% Off Soft Baits*
20% Off Soft Baits* Shop Now
20% Off Frogs*
20% Off Frogs* Shop Now
20% Off Spinnerbaits*
20% Off Spinnerbaits* Shop Now
20% Off Umrella Rigs*
20% Off Umrella Rigs* Shop Now
20% Off Accessories*
20% Off Accessories* Shop Now
Up to 20% Off Select Rods, Reels & Combos!
Up to 20% Off Select Rods, Reels & Combos! Shop Now