Hideup

Hideup is a niche Japanese brand that is well known for it's time tested lures that were born many years ago on the famous Lake Biwa. The brand has gained recent popularity in the United States for their "Coike" series of soft plastics that feature a hairy texture that creates a natural movement underwater. Hideup offers unique products that will excel for both finesse and power fishing applications of tournament and hobbyist anglers alike.