Skip to footer

Fish Sticks

FishSticks was founded in 1997 by avid angler and tournament fisherman, Jimmy Robbins. One evening while driving home from a tournament, he had the idea to create an all natural scent that would stay on any type of artificial bait for an extended length of time without the need to constantly reapply. After weeks of working with a chemical engineer and several key people FishSticks Lure Enhancer was born.
Back to Top
4th of July Sale See Full Sale Details
4th of July Sale! Shop All Rods
4th of July Sale! Shop All Reels
4th of July Sale! Shop All Line
4th of July Sale! Shop All Soft Baits
4th of July Sale! Shop All Hard Baits
4th of July Sale! Shop All Apparel
4th of July Sale! Shop All Storage