Ecogear

Located in Saitama, the eastern part of Japan, Ecogear is a sister brand of Nories. While Nories focuses on creating high-end lures and rods, Ecogear's focus is to provide reasonably priced products for the mass market. Ecogear manufactures hard lures, soft lures, terminal tackles, and fishing accessories. Ecogear is one of the most popular fishing brands in Japan respected by both the freshwater and saltwater fishing communities.