Big Hammer

Created in 1993, Big Hammer swimbaits, or "Hammers" as they are affectionately called, are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action - even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only looks great but also has the perfect balance between durability and action. Freshwater or saltwater - tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer".